A Midas Touch Investments venture

Owned media that turns attention into lasting growth.

Midas Digital builds the assets you actually own, your search visibility and your social presence, into engines for discovery, trust and demand. We specialise in Owned Search and Owned Social across East Africa and the Middle East.

Explore our services Our track record

0+Years combined expertise

0Regional hubs, EA and ME

0Languages spoken

A venture of Midas Touch Investments Ltd.

What we do

Two disciplines. One owned media engine.

We focus on the channels you own outright, where value builds over time instead of renting attention.

Owned Search

SEO and AEO

Technical and on page SEO. Audits, site health, architecture and Core Web Vitals.
Answer Engine Optimisation. Visibility inside AI answers and generative search.
Content and entity strategy. Topical authority, structured data and localisation.
Local and app search. Local SEO and ASO for multi market discovery.

Owned Social

Social and Community

Content calendars and daily content built for engagement.
Creative concepts, campaign ideas, copywriting and voiceovers.
Community management with an always on brand voice.
Social listening and analytics for insight, sentiment and reporting.

Track record

Brands our team has delivered for.

Experience earned across leading names in aviation, banking, hospitality and consumer goods.

Owned Search, SEO, ASO, Local and AEO

Owned Social, Content and Community

Our stack

The tools behind the work.

Analytics, SEO, social, AI and delivery platforms working together in one workflow.

About us

A new venture, built on deep experience.

Midas Digital is the digital marketing branch of Midas Touch Investments Ltd. We are a focused young venture led by senior operators, pairing the agility of a startup with the discipline of teams that have run owned media for some of the region's largest brands.

We work from two connected hubs, which gives clients local nuance and long delivery hours. Our team is multilingual, so we localise content and adapt tone of voice naturally for each market and audience.

EnglishArabicDutchGermanSwahili

East Africa Hub, NairobiHeadquartered in Westlands, Nairobi. Regional delivery, localisation and growth for East African and pan African markets.

Middle East HubGCC focused strategy and execution, close to the brands and audiences we serve.

Multilingual by designContent, community and tone of voice adapted across five languages.

Leadership

The people behind Midas Digital.

Ismail Mohamed

Head of Owned Search

12 years in digital marketing across many industries, from network groups Dentsu and IPG to scale ups like Tajawal and Mosafer, now Seera Group, part of Al Tayyar, the largest travel group in the GCC. He leads SEO, AEO and search strategy.

Abdulaziz

Head of Owned Social

8 years in social media management, creative conceptualisation and daily content for engagement. His work spans copywriting and voiceovers, community management, social analytics and social listening.

Ahmed Mohamed

Social Media Marketing Manager

Social media marketing manager with a background in content and branding strategy, community growth and B2B marketing. He has run social channels and campaigns for brands across East Africa and Asia, and founded Linq Digital Studio. His work covers social strategy, ghostwriting and social media optimisation.

Doumouh Hallak

Bilingual Content Manager

Bilingual content manager working across English and Arabic. Her background spans senior Arabic copywriting, content strategy and editorial roles at agencies such as Blue Hat and MindField Digital, alongside years of freelance copywriting, translation and localisation for regional audiences.

Let us talk

Ready to make your owned media work harder?

Tell us about your brand and your market. We will show you where owned search and social can grow your business.

Email us Connect on LinkedIn

✉ connect@midasdigital.tech ✆ +254 704 922865 ◎ Nairobi, Kenya